Founder's Story

I created Unprude Play to bring together science, sexology, and everyday practicality—so sexual wellness can finally feel normal for all of us.

As a psychologist and clinical sexologist, I’ve seen how often people feel unsure, awkward, or ashamed when it comes to caring for their sexual selves. A lot of what’s out there makes sex feel like a performance—not something you can approach on your own terms, as part of everyday life.

Unprude Play is my response to that.

These products are science-backed, therapy-informed, and made to fit into your daily routine—like skincare, makeup, or vitamins.

I didn’t want big declarations. I didn’t want the pressure to be “more sexual,” “less vanilla,” or to look a certain editorial way. I just wanted simple, well-made tools that support comfort, connection, and care—whatever that looks like for you. Whatever makes it feel normal.

love and lust,
Doc Rica

Why Unprude Play?

  • Play, Not Pressure

    Unprude Play is for the moments that don’t need to be perfect. No pressure to perform. No pressure to feel a certain way.

  • Made by a Sexologist, Backed by Science

    Created by Dr. Rica Cruz, every formula is body-safe, gentle, and designed for how intimacy actually feels in real life.

  • Real Talk. Real Life.

    We keep it honest. What you see is what you get - clean, clear products that help you feel more at ease in your body, without pretending or overpromising.